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Free-range wheelies and fence-jumping escapes

To show just how free our cows love to be, our new telly ad is a recreation of the iconic fence-jumping scene from The Great Escape (Steve McQueen eat your heart out!).

It took our hard-working crew a whopping 200 hours and 50 meters of glorious felt to create our fun-packed felty ad. And even after 93 hours of shooting, we still feel proud every time we see our cow leap to victory and wheelie off happily into the sunset.

‘Great Escape’

See the making of 'The Great Escape'

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Round Up Great Rewards

Find codes on specially marked packs to build your very own virtual herd of Anchor free-range cows. As your herd grows, so does your choice of Great Rewards!

Register now »

Brand new yummy recipes

We used Anchor Unsalted in creating all our tasty new treats, so now you can ease your mind and please your tummy at the same time!

Guilt free goodies »

Grow a miniature garden

Help your kids create their own little oasis at home for a little sprngtime magic!.

Find out more »


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