To show just how free our cows love to be, our new telly ad is a recreation of the iconic fence-jumping scene from The Great Escape (Steve McQueen eat your heart out!).
It took our hard-working crew a whopping 200 hours and 50 meters of glorious felt to create our fun-packed felty ad. And even after 93 hours of shooting, we still feel proud every time we see our cow leap to victory and wheelie off happily into the sunset.